page title icon The Ultimate Guide to Black Travel

The Challenges of Black Travel

One of the most underrepresented and ignored categories in travel is that of Black Travel.  There is a willful exclusion of black travelers in the tourism industry. For example, consider your typical advertisements related to travel. In most cases, you will see white or fair-skinned models in marketing materials but very infrequently will you see those with darker skin. Although black travelers may patronize the very same businesses as their white counterparts, they are not given the same attention. 
 
Travel is important.  Traveling is an opportunity to see the world, explore different cultures, and learn more about yourself than you ever thought you could imagine. Black people deserve to be able to travel and have their needs met just like other demographics. 
 
When 2000+ black travelers were asked “Why do you travel?” in our Black Travel Survey, our top response was Mental Health. 
 

58% Of Black Travelers surveyed travel to help maintain Mental Health

 
We know travel is fun but it is also meaningful, in particular for the Black community. Not only is it one of life’s greatest educators but black people use it for both emotional and psychological health. 

It is Green Book Global’s ultimate vision, to inspire and empower black travelers to confidently explore the world. In order to help achieve this, we have created the Ultimate Black Travel Guide.  We will ensure that black travelers are well equipped for seeing all that this world has to offer. 

Table of Contents

01 – What is the Black Travel Movement

02 – Best Cities for Black People 

03 – Worst Destinations for the African American Traveler 

04 – Black Travel Survey & COVID Impact 

05 – Cheap Places to Travel 

06 – Cultural Nuances of Black Travel 

07 – Black Travel Groups 

08 – Dope Destinations for Adventure Travel 

09 – Black Bloggers That You Need to Know 

10– Foodie Destinations for the Black Traveler 

11– Black Travel Tech. An offering of Green Book Global  

What is the Black Travel Movement?

What is the Black Travel Movement? 

The assumption for some is that black people do not travel. This could not be further from the truth. In fact, black travelers, specifically African Americans, spend over $100 billion dollars in travel each year.  This is up from $64 billion dollars in just 4 years.  The major contributing factor to this is the Black Travel Movement. 

What is the Black Travel Movement? Despite this massive dollar spend how can the pervading narrative that black people do not travel still exist?  To better understand this, it requires the unraveling of the evolution of the Black Travel Movement.  To do this we have to look at 3 main areas: 

1) The History of Black Travel Movement: Where It Started – The concerns of Traveling While Black has been a topic of conversation in the black community for decades if not centuries. However, in the 1930s, specifically in the United States, the Green Book was created to serve as the “Black Travel Bible”. 

2) The Modern-Day Black Travel Movement – There has definitely been a shift in the black community in recent years to spend more time and money on travel.  Why? Who played a major role in this happening?  What caused the onset of this recent Black Travel Movement?  

3) The Impact of the Black Travel Movement – The Black Travel Movement had no signs of slowing down.  Black travelers’ voices are being elevated and it is resulting in incremental changes within the travel industry.  Influencers, Black Travel Groups, Black Social Media Pages, Black Travel Tech, etc. are all playing their role to ensure we have a seat at the table while also making a table of our own. 

Learn More 

Still curious? Click here to find out more about the Black Travel Movement

Best Cities for Black People

As a Black Traveler, it is an unfortunate reality that there are some destinations that will be more welcoming than others based on the color of your skin.    

It becomes even more complex when you start to break out “black” people as African American, African, Afro-Latinos, Afro-Europeans, Caribbean, etc.  Black people are not monolithic and when you start to consider these sub-groups it is undeniable that some are more welcomed than others. 

We wanted to take all this into consideration and provide a list of Our Top 7 Cities for Black People when considering a destination to travel to. 

Learn More 

Still curious? Click here to find out more about the Top 11 Cities for Black Singles in 2022 

Worst Destinations for the African American Traveler

Just as there are great cities for Black Travelers there are also some ones that should be avoided.  

We have actually created a Destination Search Tool that can help in picking cities based on the threat of racism. The travel tool summarizes thousands of Traveling While Black experiences for hundreds of destinations and outputs a set of ratings and scores. 

Based on our findings, we have provided a list of 11 of the worst destinations for the African American Traveler. 

Learn More 

Still curious? Click here to find out more about the 11 of the Worst Destinations for the African American Traveler 

Black Travel Survey & COVID Impact

The COVID pandemic has been horrible on a global scale but it has really hit the black community quite hard. This pandemic has changed the way we will look at travel for the next decade. Because of this, it was important for Green Book Global to capture the voice of black travelers so as the travel industry is reshaped black travelers are kept in mind. We surveyed over 2000 black travelers and captured trends on all things travel including COVID.

Learn More 

Check out our Black Travel Survey: Trends and the Impact of COVID for statistics, trends, and information all related to black travel. 

Cheap Places to Travel

Travel is an amazing phenomenon. Ibn Battuta said it best:  Traveling – It leaves your speechless, then turns you into a storyteller”  

There are so many destinations to choose from but we understand that many of us are on a budget.  As a result, we wanted to provide some destinations that are cheap but that are also still remarkable. 

Learn More 

Still curious? Click here to find out more about the 13 Cheap Places To Travel in 2022  

Cultural Nuances of Black Travel

“Love black people like you love our culture”. This is what comes to mind when thinking about the state of the black community.   

All too often, “others” will love our music, our fashion, our creativity, our swag, our culture, but don’t actually love black people. Because so many things about black culture transcend us, many destinations will have preconceived notions about black people.   

Television, radio, and the internet feed into those notions. So, when someone with limited real-life interactions with black travelers has an encounter, the experience can range from one of curiosity to downright disrespect.  Therefore, we created a guide on 5 cultural nuances you should be aware of when exploring the world as a black traveler. 

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Still curious? Click here to find out more about the 5 Cultural Nuances of Black Travel 

Black Travel Groups

Being part of a community of travelers that look like you and share similar interests will have a dramatic impact on any trip.  This is a point that the travel industry has ignored as the black travel demographic has historically been excluded. As result, black people have banded together to create Black Travel Groups. 

Black Travel Groups create a safe space and provide a sense of community.  It provides a vehicle for questions to be asked, authentic fears to be addressed, and a level of comfort knowing that you are exploring a destination with people that look like you.  There is an assortment of Black Travel Groups that organize trips that range from luxury, adventure, to a really good turn-up! 

We have put together a list of our top 9 Black Travel Groups that can help provide you a sense of community as you get those passport stamps. 

Learn More 

Still curious? Click here to find out more about the 27 Black Travel Groups to Follow in 2022  

Dope Destinations for Adventure Travel

Who doesn’t like a bit of adventure?  Depending on your risk tolerance, we outline destinations and activities that may give you severe heart palpitations to a tamer thrill-seeking experience. 

We have something for everyone in this list if you are looking for a bit of adventure travel. 

Learn More 

Still curious? Click here to find out more about the Wild West: 7 Countries for Adventure in the Western Hemisphere  

Black Bloggers You Need to Know

Bloggers and their content are a phenomenal way to learn more about destinations, amazing food, and the latest travel fashions for a trip.  However, as the blogger market has become so saturated, it is increasingly difficult to find bloggers that are actually worth reading.   

Moreover, if you want to find bloggers that are relatable and are a person of color that adds another dimension. With this in mind, we created a list of Black Bloggers that you should follow that have a wide range of content that is perfect for you. 

Learn More 

  • Check out our list of 53 of the Best Black Bloggers to Follow in 2022
  • Also, discover more about our amazing Community of Black Creator

Foodie Destinations for Black Traveler

One very important aspect of Black Travel is the food!  However, when looking at recommendations for food on platforms like Yelp, Tripadvisor etc. there is no way to determine if that person’s pallet is similar to your own. 

If we are being honest, the typical pallet of a black person is drastically different. Having our history tied to the Caribbean, Africa, Latin or South American Countries, and the “South” we are used to food having flavor.  

We have created a list of 10 cities that are perfect for the black travel pallet and will have you smacking your licks in delight. It is our goal to usher you into a premature food coma while at the table. 

Learn More 

Check out our list of 7 Cities for Foodies  

Green Book Global’s Black Travel Data and Tech

We have created a tool that can help travelers find destinations based on their own input criteria.  Find destinations that have a low threat of racism but also have the perfect mix of Romance, Affordability, and Adventure. 

Looking for more Black Travel Resources? 

Check it out. Find Black-Friendly destinations using our Destination Travel Filter for free by clicking here and signing up for a free account. No credit card is required.    

FIND BLACK FRIENDLY DESTINATIONS

Lawrence Phillips

Lawrence Phillips is a Diversity Equity and Inclusion consultant and the founder of Green Book Global, a travel review platform dedicated to inspiring and empowering black travelers to confidently explore the world. It was formed when Lawrence embarked on a 30 country, 7-continent adventure around the world and noticed there was no consistent resource that could provide destination insights on racism.

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